I hear a lot of people calling for easier webdev for non-tech audiences that doesn't force you into a cookie-cutter layout. I'm skeptical that's really strictly possible. I'd believe [insert-your-favorite-office-suite] Word is about as fancy a WYSIWYG as a non-power-user can manage, and it's definitely a cookie-cutter layout tool. Once you break out of the single-column flow with headings and media embeds, you're into the depths of dealing with accessibility, mobile/desktop funnyness, HiDPI shenanigans, non-trivial backend programming, and genuine user interface design. While tech labor is generally paid and valued disproportionately highly, those didn't become professional fields simply out of gate-keeping. It's a long tradition to make bad analogies between physical goods and digital ones, so: if you don't think it's reasonable to ask for a Good Poster Machine that magically designs and churns out unique, fresh, and exciting posters with no technical engagement in graphic design, printing, or selecting paper, why would a website be different?
Anyway, I want to flip around and say this is actually a social problem with a social solution: there aren't enough people doing low-cost low-complexity professional web design! I don't think a Good Website Button can be constructed, but a "pay this professional 200$ to make a Good Website and host it Button" wouldn't be that hard. Someone (not me, I don't do webdev professionally) should get on that.
I’ll make a website for $200 for someone who isn’t a corporation or rich, I’ll do it good even
