the inverse relationship between the quality of a restaurant's logo and how good i expect their food to be.
menu has no photos of food: neutral
menu has glossy, professionally-taken photos of food: the portions will probably be real big but it's going to taste like Standardized Food Product #15134.b
menu has grainy, underlit, uncomfortably wet-looking photos of food: you've struck gold
is that there's a directly proportional relationship between the number of abandoned industrial buildings visible out the window(s) of a restaurant and the quality of its food
