Ph.D. in Comparative Literature, believe it or not. Occasional game dev. SFWA Associate. See website for bylines/portfolio. Yes, this is actually my name.


The voice on the latest Chipotle commercials sounds exactly like Errol Morris. And it is breaking my brain.

Morris does not have an appealing speaking voice. You would have to be out of your mind to want him doing a voiceover. So you'd only select someone who sounds like him if you're trying to market to Errol Morris fans.

But that is an insanely small demographic!

And your average Chipotle customer neither knows nor cares who Errol Morris is!

Somebody explain the logic behind these advertisements. Trying to puzzle out their choices is causing my brain to eat itself.


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