So, first of all, you actually don't.
This is an aside to my post Research does not belong to Google.
In advocacy, there is a case for being nice to people who have wronged you. It's so that they will let you into the room. The Name Change Policy Working Group has been nice to a lot of recalcitrant bureaucrats and gotten to meet with them as a result.
Google, on the other hand, has never let trans authors into the room (aside from their own trans FTEs, who compromise like it's their job, because it is). They just close ranks and protect each other from consequences for the way they enforce transphobia in academia. They have a clearly defined position on the issue: "we're powerful and you don't matter".
They have done nothing to deserve niceness, or to even make it a good idea.
Even so, I'm not this critical of most Googlers! Just the full time employees.