Microsoft has made good on its promise, or threat, to put advertisements inside the Windows 11 Start menu with its latest update.
The 2024-04 Cumulative Update Preview, aka KB5036980, is now being rolled out to all Windows 11 users, and with it comes Start menu ads. As it's only a "preview" at the moment, users can choose whether or not to install it, though once it becomes a bona fide update, Microsoft will force it onto PCs eventually.
https://www.theregister.com/2024/04/24/adverts_windows_11/
The headline in the linked article, not repeated here, is a reference to a previous, very cringe, comment made by a microsoft exec. The ads are presumably unrelated. Or very related depending on how you look at it.
gross as hell