the thing to keep in mind is that basically every industry in america is currently reaping the effects of over four decades of focusing exclusively on the short-term, which worked for them in the same sense as how clear-cutting forests work out. its going to take quite a while for many of them to recover and rebuild those audiences and customers, and given how the economy still has no incentive for anything but those short-terms, most of these industries are more likely to collapse and have to be rebuilt from the ground up instead.

per Marx, the reason companies have been able to continue focusing on the short-term for so long (I'd say well more than four decades) is because they've continued to find or create new markets they can expand into and exploit. but we're reaching the tail end of amount of profit that can be extracted from the most recent frontiers (neocolonialism and the internet), and the increasingly desperate attempts of capitalists to invent new markets out of whole cloth are predictably failing. but they aren't going to be able to just rebuild in a sustainable way; the whole logic of profit extraction only works when infinite growth is possible. once capital can't reliably be turned into more money, the escalating crises become impossible to keep sweeping under the rug and something new has to emerge