alright, so i paid for an artist alley listing for 2wk to promote my new album - i thought, if this results in three (3) sales the listing pays for itself, and at worst i spent $20 to glean some info and support this webbed site. the listing was available when artist alley first opened.
so, what did that translate to? the answer i think is not much of anything. there were 22 visits to the iiiypad bandcamp from cohost during those two weeks, and it's possible some number of those came from my own posts about the album, e.g. during bandcamp friday, but it was at 15 before said friday.
also, the only sales during this period came from bandcamp friday - admittedly it was a pretty successful day though (thank you!!). it is possible that some number of those sales came from people perusing the #music artist alley tag that day. i can't really discern that particular point. but aside from the happy coincidence of having a music listing up during an external event that encourages music buying, i don't think this was a successful listing.
i think there's pros and cons to having the artist alley be its own separate section of the site that you can totally ignore; when i bought the listing i didn't quite understand that was how it would work. i like taking a peek at it every few days, and i'm sure there's others who do too, but overall my suspicion would be that visibility is low. i would also not be surprised if views of the artist alley section in general diminished after a few days... but that's just me speculating.
would i take out another listing though? probably! i could see myself trying to advertise differently or promote something else at least once or twice, but to keep using it regularly, i think i'd want to see some results. it is not the worst way to spend $10 but it needs to be more impactful beyond test runs...
i am curious what other peoples' experiences with the alley have been, especially other music people but really anybody who used it
It honestly wasn't much different, though there were some differences. I paid for 1wk myself to test the waters and actually had to file a bug report when the listing was still live after that period. I listed my board game Hostile Takeover and while I saw a massive spike in views (from averaging 0 to 30 a day) I sold one copy. Sure it technically made up for the price of Artist Alley but from what I saw, the current way it works is a little too chaotic for anyone except the people everyone recognizes to get anything out of it, just like most forms of advertising.
