bcj

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bcj
@bcj

pleased by this study that finds that mentioning AI in a product description makes consumers less trusting of the product but I feel like they fumbled the bag at the end:

The study recommended companies use phrasing like ‘advanced technology’ or cutting-edge technology’ to ease uncertainties within consumer bases and enhance sales. Managers should also emphasise transparency with AI usage, and focus on building a trustworthy brand image to alleviate concerns consumers may have.

I am not a consumer researcher but is there any chance that the problem with 'AI' (other than it being obvious snake oil in basically every product) is that it's used as a feature without actually telling the consumer how it improves things? If a vacuum had a little badge that said 'advanced technology', the part of my brain that ignores ads would just filter it out because what the fuck does that even mean. A bold claim here but the thing you probably have to do to market your product is actually explain why I might care about a feature



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