The discord admins are going to pre-reserve a whole bunch of desirable usernames, as many as they can think of, and sell them on the username black market they expect to spring up out of their artificial scarcity
(If you have no idea what I'm talking about, here's the fresh discourse of the hour: https://discord.com/blog/usernames
the first step is there
(Thanks to @alyaza for making me aware of this tweet: https://cohost.org/alyaza/post/1524114-it-s-impressive-that )