As the submarine plummets toward the ocean floor, making increasingly loud and disturbing noises, people onboard take this to be the their last chance to get in a bunch of practical jokes and gags
So here now you can see something of that, but here we had a date set in advance, time to give out contact information, time even to set up blogs and post the links. And of course the outpouring of fan art for the site itself! Has any other site had anything like the level of fan art?
