It definitely seems like a weird creative choice at first but there's an amazing payoff in the second season.
(Source)

Manages posting for @BarleyDog
Ongoing projects include:
#BulletinBoardNonsense
#music squares
#unabridged thoughts
Seasonal projects include:
#A Feast For Janus
#The Carnival Of The Animals
#Look Sharp!
#Poisson d'Avril
#Up Springs A Forest
#Yonders Wild
#There Is Only One City
#Mensis Geogustus
#Ship's Timber September
nothing for October, too #scary
#Night Orb November
#Red Ember December
It definitely seems like a weird creative choice at first but there's an amazing payoff in the second season.
(Source)
i clicked on source semi expecting there to be an entire fake plot page in wikipedia