is because to some extent use of that word was promoted in the US in an attempt by the federal government to associate the drug with Latinx immigrants, during the "War on Drugs" which was lowkey mostly an excuse to go after radical leftists and people of color.
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in reply to @bethposting's post:
“We knew we couldn’t make it illegal to be either against the war or blacks, but by getting the public to associate the hippies with marijuana and blacks with heroin and then criminalizing them both heavily, we could disrupt those communities. We could arrest their leaders, raid their homes, break up their meetings, and vilify them night after night in the evening news. Did we know we were lying about the drugs? Of course we did,” Ehrlichman said.