- buy small island in middle of the pacific
- name it something that abbreviates to a popular 2-letter abbrev.
- pay people a bunch of money to establish a permanent population
- convince countries to recognize it as a new nation-state
- register new top level domain that also stands for something popular
- profit
this post inspired by .TV (Tuvalu) and .AI (Anguilla) and .IO (British Indian Ocean Territory)