Hereās how it works. Say you search for āchildrenās clothing.ā Google converts it, without your knowledge, to a search for āNIKOLAI-brand kidswear,ā making a behind-the-scenes substitution of your actual query with a different query that just happens to generate more money for the company, and will generate results you werenāt searching for at all. Itās not possible for you to opt out of the substitution. If you donāt get the results you want, and you try to refine your query, you are wasting your time. This is a twisted shopping mall you canāt escape.