1981: The DeLorean Motor Company releases its first and only product, the DMC DeLorean, a sports car notable for its striking stainless steel body panels. Due to poor fit and finish, high cost of production, and issues with rust, the DeLorean is a commercial failure and the company goes out of business.
1985: Because the DeLorean was a commercial flop, it's a weird and exotic car that gets used as the basis for the time machine in Back to the Future, making the car popular with nerds who have bad taste the world over
2019: Elon Musk, a gargantuan nerd whose life is one long and tiresome reenactment of Ready Player One, decides to make a giant midlife crisis truck with stainless steel body panels.
2023: The 'Cybertruck' starts rolling out to Tesla fanboys who pre-ordered it. Due to the stainless steel construction, it has poor fit and finish, is much more expensive than the competition, and has issues with rust.