It's not one of the most valuable brands in the world but it is one of the most recognisable. I am looking for a point of comparison.
It's like if Coca-Cola just suddenly decided to start bottling literal dog piss and selling it to people as Coca-Cola. It's like if Disney started filming children shrieking Twinkle Twinkle Little Star into a microphone on a camcorder and charged people full movie admission prices.
Like it is fucking insane that some rich guy can just decide that a globally-recognised brand should just cease to exist on a whim.