ceargaest

[tʃæɑ̯rˠɣæːst]

linguist & software engineer in Lenapehoking; jewish ancom trans woman.

since twitter's burning gonna try bringing my posts about language stuff and losing my shit over star wars and such here - hi!


username etymology
bosworthtoller.com/5952
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in reply to @vogon's post:

they had a full on professional design firm (pentagram possibly?? is what my memory is telling me) do a pass over the product labels a few years back and yeah the vibes aren’t great. reliable soap tho

yeah like I noticed that they cleaned up the graphic design and typography at some point but as far as I could tell left the text intact, so I didn't really mind it

changing the text is a real mistake

Weirdly enough GQ of all places had an interesting writeup on the generational shift behind Dr. Bronners' as a company:
https://www.gq.com/story/dr-bronners-corporate-success

It starts off on the requisite "hey look how wacky this place is", but it settles into an interesting thread about the revitalization of the company & how Bronner's grandkids had to figure out the difference between the mythology of Dr. Bronner & the more complicated parts of his legacy (and how to carry forward)