There's some interviews about the Enterprise episode "Stigma" which is a clear allegory about HIV/AIDS, and in one of them, Scott Bakula says, and I quote:
... the fact that Viacom is interested in developing a world, a global philosophy, a global attack, if you will, on HIV and AIDS, it is tremendous and I think we need to do that as a country more and more, and I'm thrilled that I work for a company that is spearheading some of that.
Why's he sucking off Viacom so hard here? I there a Viacom executive just out of frame pointing a gun at this man? Were we as a country really just that naïve about media megacorporations as relatively recently as 2003?
but they did fund one of the largest PSA campeigns of the 2000s about HIV and sexual health, and iirc it didn't even plug the sponsors.
unfortunately the best I can still find on it with a quick google is an industry publication which ofc will paint them in an even better light. But.
and to counterbalance: https://www.researchgate.net/publication/229468130_Branding_HIVAIDS_communication_the_social_marketing_campaigns_of_MTV_and_Viacom
but in the 2000s most companies were still ignoring HIV/AIDS, and public service stuff was underfunded. it was kind of the first instance of "twitter bullies corporation into temporarily being a cause for good" before social media was a thing.