Something that always annoys me about some websites is when you're reading an article and they do that thing where they put a quote really big in the middle of the page, and it'll just be the same words that you literally just read, like, a second ago. And sometimes it's not even an especially noteworthy or relevant quote. Or, in the most egregious examples, it might even be a partial snippet of something someone said that has, like, important context removed. And the timing is always the absolute worst, too. Like just when it looks like the article is about to move on from the
"they do that thing where they put a quote really big in the middle of the page, and it'll just be the same words that you literally just read, like, a second ago."
~Some Jackass
current subject they'll throw you back in time two paragraphs for no reason when you least expect it. Who are you doing that for? Are you expecting no one to actually read your article so you highlight random parts of it for the benefit of people who are just skimming it?? That just seems like planning for failure. Why should I bother reading an article that assumes I'm not reading it? Or is it literally just for emphasis and I'm overthinking it? Whatever. I just don't like it lol
i always wonder if this is just a holdover from print that refuses to die. it makes sense there-- the idea is to have something that'll catch the eye of someone just flipping thru and maybe intrigue them enough to read more-- but i don't think i've ever seen it work well on the web, because we don't browse thru things that way!