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Despite the early optimism, it does not seem like SEGA is going to voluntarily recognize the recently declared Allied Employees Guild Improving SEGA, which announced its intent to unionize the company last month. According to AEGIS, actually, the company appears to be trying to delay the election and interfering with the unionization process.
Accordingly, they're asking people to sign this letter (which you can do here when you get a moment) in support of the union, which will be sent directly to SEGA's leadership: