So ubisoft has put out a fairly vacuous press release about some LLM project of theirs which, I understand, has gotten some positive buzz in industry circles
I'm going to level with you, I'd be embarrassed to publish a screenshot plastered all over with text that is this bad. This is bad even for LLM output; I don't know if or which parts of this are human-written (maybe the 'goals' are human-written and form part of the prompt?) but they are truly dire. This is bad for a tech demo, this is bad for placeholder text.
Publicly praising this stuff or attaching your name to it, in my mind, puts you somewhere on the rube-grifter spectrum... like what's the outcome you think you want here? That you're left after Ubisoft throws the discarded husks of your colleagues in the trash? Or are you not even thinking about that and are of such a bovine disposition that you're going to praise the company dogfood right up to the day when they shove you into the meat grinder?
I try to bring empathy and generosity of spirit to bear on the individual workers who make it work in this profoundly stupid, benighted industry. But nothing makes me angrier than seeing alleged 'creatives' go to bat for their own disposability.
One thing I will say, not exactly in defense of this attitude, but at least a thing I've seen on the inside: sometimes workers are placed in positions where they're made complicit with these machinations. Someone might be crunching to write 500 combat barks before voice lock, and then the "tech team" offers them a tool that can remove that problem from their plate, and in the moment I can imagine they feel mostly relief that the immediate problem has been solved and they can go home and still get a bonus because the game shipped in its window or whatever.
And the problems there are legion and the real solution is a deeper systemic change and a rethinking of the medium but you can see why that's not happening for that worker.