i think a lot about certain kinds of "assembly line" type youtube content, some of which i find disgusting, some of which i admit to watching. like the whole genre of mowing / pressure washing videos
they started out 15 years ago as people advertising their businesses poorly (nobody goes to youtube and types in 'chicago pressure washing' to find a service) and then everyone got a bit savvier and started making channels where they just uploaded footage of their jobs to make some side revenue. then it slowly shifted, and it's quite obvious now that youtube is the primary source of revenue.
I say this because ~10 years ago, most of these videos were "here's a job I did for a customer in (city)" and they'd mention what the customer requested etc. but now it's 100% "free yard cleanup" "free pressure washing" "i offered a FREE yard cleanup to this ELDERLY WOMAN and she was OVERWHELMED" (this is virtually all of them now)
my guess is that one by one, all these people looked at their adsense revenue and went "holy shit. i... made five times more on ads than the customer paid me." adsense is ABSURDLY lucrative if you can hit what is considered 'normal' numbers for youtube (hundreds of thousands of views) which is very easy for this kind of Content. this isn't even counting sponsorships; all these people are hocking water flavor powders etc
one theory for how this happened is that they simply ran out of customers. if everyone in town who's willing to pay for landscaping has already done so, you can't get the rest to hire you, but they'll usually take the work for free; they don't care that you're uploading the footage and making money off it. youtube is therefore a kind of perverse "tax-funded public service:" you do labor for Customer A while getting paid by Employer B for showing the process to Advertising Sponge C; the effective result is that Coca-Cola, indirectly, reserves a tiny portion of their profits for mowing poor people's lawns
ofc the other theory is that the youtube rev so heavily eclipses their normal hourly rates that it's simply not worth it anymore to deal with customer demands and customer complaints, even for people who COULD pay. nobody can demand a refund over free work; why charge if it's going to be a pittance in comparison? adsense doesn't get mad that you overtrimmed the azaleas
youtube's advertising economy has done what it does so well and created a new resource, "unmowed yards," to join the ranks of "streetfind dressers with damaged veneer" and "rusty old wrenches." this has led to very obvious outcomes - yt landscapers are now trespassing in half their videos, cleaning up foreclosed properties, vacant lots, city sidewalks and roads, etc. that they absolutely have no legal right to touch. of course this doesn't mean they shouldn't be doing it, and boy howdy do they love including the clips of grateful locals who are thrilled that the sidewalk will finally be usable again... but it does feel a bit disingenuous that they just accept the praise for their "charity" instead of mumbling something about "well it's for youtube," thus revealing that they're being paid quite handsomely by an invisible patron.
but who can blame them? when there's no pianos left to tune, the smart piano tuner now buys them off craigslist and goodwill solely to tune up and then throw out. when that supply dries up, well, they just might start bringing home tuned pianos and detuning them. and you can't exactly say that the audience isn't getting what they "paid" for. saying it out loud however would inject that bitter note, reminding everyone exactly how the sausage was made.
the advertising economy seeps into the tiniest crack like penetrating oil, finding value that no corporation ever could have discovered. there was after all no orthodox way to learn that there are tens of millions of people out there who are so interested in watching someone mow a lawn that they'll sit through ads in order to see it.
i feel it's worth mentioning that i do not have contempt for any of these people. unlike a lot of shit like this, they are doing no harm that I can tell. in fact it's almost like a picture of what actual public services would look like. maybe in a healthy society there would be people just driving around looking for overgrown sidewalks to trim instead of the usual, "but that's two hours i could be using to justify to the rest of the world why i shouldn't starve to death." hm. well there's no way to ever find out
