if you do nothing else, please just put your most honest and genuine foot forward and do things that you love doing. you will positively impact people through it in ways you never expected.
someone dm'd me over discord telling me that my streams - where i use an animated clown puppet avatar - helped them overcome their fear of clowns, their coulrophobia.

i didn't go out to @girlpillz and pay her to draw Maxine the way that she is to help people overcome coulrophobia, i asked her to draw Maxine in the way she is because that's what i genuinely wanted to be represented by. i wanted a 'big comfy couch molly if she was an unapologetic dyke' and that's what i got, and i love it. and as a result of seeking out my personal tastes and doing what i wanted because i wanted to do it, it impacted people in a way that maintaining a mainstream appeal or following trends wouldn't.
so just do the thing you wanna do. if it happens to follow trends, then just do it anyway. just be genuinely you, and be loud about you. people will see it, and whether they say it to you or not they will be affected by it.