I was going to do a Lightning Returns write-up to complete my trilogy of games with dubious costume systems, but it honestly wouldn't hold a candle to when protagonist Lightning became a real life model.
I'm not making this up; Louis Vuitton teamed up with a video game character, to promote their Series 4 line. I have the press releases to prove it. They went full bore with it too; going as far as conducting an interview...with Lightning? Who isn't a person that exists?
The campaign is real. The bags she's holding are real. It's the precursor to what Square Enix is doing now with NFTs, except that stupidly expensive bags actually still have a use.
