I can't go off into the deep end again, but Epic announced a V-Bucks price increase the SAME DAY as they let go 900 people.
If you wanted to make people think you're cutting costs, rather than securing infinite growth, you'd pick only one of these options. Or, at least, have a grace period before announcing an increase, like every other company does. But then you'd have to miss the last quarter and we couldn't possibly do that :)