This is the face of true panic.
There was a brief time in 2013 where golfer Tiger Woods got "cancelled." This left Electronic Arts spiraling, since Woods was the face of their golf game since the 90s.
EA scrambled and came out with Rory McIlroy PGA Tour. That didn't exactly roll off the tongue, so how the hell were they going to sell this game??
Since the game ran on the Frostbite engine, the best they came up with were the hilariously over-the-top modes where you golfed in an active Battlefield warzone.
And while that's still funny to this day, the game got ridiculed out of existence for it... Until right now! EA Golf is back. I wonder if anyone noticed?