I know some people are reading cohost's latest financial post as "cohost is doomed", perhaps because they've never seen anyone be honest about the finances of a website before. It sounds to me that the site is not as doomed as every other social media website is, but it definitely does need our support.
Social media costs a lot of money, and people use it for free, so in general that doesn't add up. For a while there was one profitable social media site, and it was Facebook, and the source of their profits was video ad fraud. Once that became a bit too clear, they did a half-assed pivot to cryptocurrency and then to VR and they're back to losing gobs of money I don't know finances of enormous companies are confusing. In general, an era of bonkers free money from VCs is ending and it's hitting every service we use.
This site has a plan for sustainable social media that doesn't involve fraud, and it's not an easy plan, but part of the plan is that they're building a site people like to use that the users can pay for.
Please, if you're able, buy a Cohost Plus subscription. I love this site and it's the only social media site where I feel at home right now. I think there is a world where it's a sustainable website, and more people subscribing to Cohost Plus would be a big part of it becoming sustainable.
