if the fortnite und cola kid went viral 15 years ago people on 4chan would have sent him death threats. but in today's internet I have literally never seen anyone say anything negative about this child. and that's progress I think

there's something delightful about a meme that's built around a video of an excited child where the people having a laugh quoting the video almost universally aren't doing so to make fun of the child but rather to share in the excitement. a pure wholesome appreciation for the childlike pleasure of Cola trinken und Fortnite zocken.