i think the three worst ways to promote your game (to me) are:
-telling me THAT a new season is out, so all i do is go 'oh so i already missed out on a bunch of shit? well why bother'
-In OW2's case, telling me that the major feature of your new season is rebalanced competitive ranking metrics. Shut the fuuuuuuuuuuuuuuuuuuuuuuuuuck up
-tempting me with buff women when your game is top down isometric and pvp only. when do i get to enjoy the buff women, Blizzard? With a magnifying glass while being shot at?
you have to be careful how you phrase these things