tl;dr they just wanted 100 million dollars/consistency is considered a failure for a business and infinite growth is the only thing that counts as success/they didn't know what they were doing but were hoping line would go up/venture capital ruins everything/etc.
pathetic shit as usual from empty headed business ghouls. i feel really bad for the people at kickstarter who did the real work and for everyone whose in-progress campaigns suffered as a result of their stupidity.

