i am having vague thoughts about a lot of digital interaction processes and their relation to data harvesting and data harvesting's relationship to classical structuralism
So there's a common (and correct) critique of data science, especially when it directly engages with quantifying people's lives and cultures, that it's a reheating of classical structuralism. Structuralism being this wide-ranging idea in the late 19th and early 20th century of examining the pieces of something and comparing it to other pieces to find the underlying universal structures that gave rise to the pieces. For instance in structuralist anthropology there's the idea of comparing aspects of cultures to reveal inherent universals that underly all human culture. This is a very seductive idea for a lot of people because of the way it proposes that we can find some kind of objective solid Truth by analyzing the bits of something. Structuralist practices have been rightfully criticized from many directions, such as it tending to be highly ethnocentric, and the field of poststructuralism is a direct response. The reason all the poststructuralist theories are so obsessed with context and baselessnes is exactly this. They import similar strategies of looking at signs and culture but instead of trying to find some universal grounding to it all, they consider the arbitrary links between cultural elements as where meaning arises. Everything is defined by the context it sits in, instead of that context rising out of some secret universal origin.
Anyway, that was a long preamble but the point is lately I've been thinking a lot about data science and how data-driven the modern internet is and also about online spaces in general. Like we all know and are (hopefully) uncomfortable with the fact that our presence online is constantly being harvested as data by advertisers. And yes advertisers and corporate analysts may not be performing formal academic structuralism in a general sense, but what is stuff like demographic analysis but structuralism except the goal is figuring out how to better market things? This kind of corporate analysis has always existed obviously, but it's never been more Everywhere and it's never been more built into our everyday life. Guys aren't listening in on my conversation with my friends in person to figure out how to sell me things but boy they sure are on twitter!
