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This dissertation expands the definition of women’s social activism to include the
innovative work of activists, intellectuals, and corporations creating popular historical
narratives. As twentieth century American women assumed new social, political, and
economic roles, popular media sentimentalized historical figures like Martha Washington as models for present-day domesticity, constructing colonial and antebellum womanhood as historical precedents for contemporary gendered and racialized divisions of labor. Behind every good man there is a woman, and that woman was Martha Washington, man, and everyday George would come home, she would have a big fat bowl waiting for him, man, when he come in the door, man, she was a hip, hip, hip lady, man.