It’s hard out there to be a social media site. Tumblr is the latest high-profile casualty, put on life support after a failure to make it into a going concern. I haven’t used Tumblr in a while, but I read Cohost every day, and write something for it every week; it’s one of my favorite places on the Internet. I’m thus concerned that Cohost may at some point also end up on the scrap heap of failed social sites.
Based on the June 2023 financial update (the latest available at the time of writing), Cohost’s financial situation is improving, but it’s still not at the point where it can be self-sustaining without the need for additional investment. Patreon-style subscriptions are planned, from which Cohost would take a cut, and paid ads are at least a possibility.
But I’m still worried about Cohost’s future, especially with a population of users many of whom themselves seem to be financially stressed, based on the increasing number of GoFundMe posts showing up in my timeline. That’s why my thoughts turned to Andrew Carnegie.
I'm a director of a hackerspace whose membership dues lie on a sliding scale from $5/month to $180+/month, chosen by the member based on a rubric and on the honour system. It was a leap for us to use this model, because we weren't previously aware of any other hackerspaces that employed it, but we really wanted to be inclusive of people from all financial situations. We hoped that those who believed in our mission and wanted/were able to contribute the larger amount would cover those who wanted to join but wouldn't otherwise have been able if we had a fixed membership cost.
After four months and 23 new members, this hope turned out to be true. Our average is about $40/month per person (before taxes). This is ~2/3rds of the membership dues of a neighbouring makerspace down the road, which actually makes sense because we don't provide as many tools and resources as they do—they have a full workshop and we're a tiny room in a convenient location.
I've been explaining that the philosophy is: hackers want to hang out with hackers, not just hackers who can pay 40 bucks a month.
I can't guarantee that sliding scale/pay what you want always works. But my suspicion is that it works in substantially more places than you'd expect.
