The misuse of "lost media" as a term seems to be largely driven by how Zoomers and teens love community-driven lore like The Backrooms and FNAF offshoots mixed with the appeal of lore-ifying a lot of mysterious "weird" media from the 80s and 90s, but it's really fucking up actual media history work.
Might try to actually organize my thoughts on this at some point, but they're... complicated.
