Youtube product owner gritting their teeth: "ah what if we...banned ad blockers????"
Me screaming, tears running down face: "please make the torrent of bullshit stop, I will pay you money to not see it"
In the wake of E3’s latest official death, maybe for good this time, I’ll offer my perspective on why it existed the way it did in the first place. The thing is, it didn’t start as an event for fans, as PAX did, and it didn’t start as a conference for game developers, as GDC did. It started as an event first and foremost for retail buyers, who were once, many years ago now, a critical part of the industry. These were the guys (mostly all guys) from Best Buy or Walmart who held the power to decide what products were actually stocked in stores. Today the physical game and movie section of a big chain store is a sad affair, but there was a time when this territory was very precious and hotly contested, since it was the main place you made money if you were a publisher of games. Therefore it was critical to get retailers excited about your new products, so they would buy lots of copies and dedicate a lot of shelf space to them.
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