Kendrick did a verse in a random song with producer Metro Booming (this will be important later) calling Drake and J Cole shit rappers. J Cole makes an embarrassing response diss track he immediately deletes and apologizes for, then Metro Booming used all of his industry contacts to make every popular rapper and hip hop artist make diss tracks about Drake because he hates this man that much.

Drake and his 20 ghostwriters eventually make a response diss track aimed at about thirty people that's okay, then quickly releases a track meant to troll Kendrick into releasing his diss track that was also removed from streaming because it had AI voice Tupac and the man's estate was like "what the fuck" (there was also AI snoop dog and snoop was just really confused.

Then Kendrick unleased a VERY nasty diss track, he put out a second one around the time Drake released another diss track, AND THEN Kendrick released a third diss track calling Drake a pedophile and warning his literal neighbors to not take their children to his house - and somehow ALSO dug up yet another child Drake had neglected (Drake's last big beef with Pusha T literally started with T revealing the first of these neglected children).

So things have escalated.