inbtwn

personally i think you rather made "something of value" which is "a cool thing to do" but y'know, don't let me tell ya how to do "marketing" !!

This video made me really glad I don't work for [Redacted AAA Game company] anymore

As obvious as this read might be: I really want to go Baudrillard on the entire concept of Company Intro Cinematics. They've set in motion a kind of double-headed process. On the one hand, as franchization took over commercial film, it crowded out all else, and the need for media companies to make their properties economically productive became ever more pressing. This is especially the case when more money concentrates to the top, leaving less for the masses to spend on games and movies. On the other hand, for the Company Intro Cinematic the brand itself is the appeal, irrespective of what that logo or any individual property might communicate. It's more about recognition; the feeling of importance. And notice how these two strains of thought interact: if people recognize importance in one particular property, even one that's not especially relevant to the intro or whatever it serves to introduce at the moment, then that's another property for the owner to franchise out into a billion goddamn films.

As for the Call of Duty part: they're playable propaganda films (I think some of the moments in the Intro reflect that, although it'd required further study; do any of those clips represent the state as the main subject, as the games themselves do?), but I don't think Activision-Blizzard is interested in turning them into actual propaganda films or anything. They just need some way to foster an emotional connection to the franchise because Call of Duty is a forever game franchise that needs to compete against Fortnite muscling in on its territory.

honestly glad you went through with it! great vid.

The Sega one kinda "works" for me because I feel like Sega deserves to flaunt all it's weird IPs together that rarely get new games, and it kinda shows off the variety of the projects they MAY pursue in tv/movies/etc., including ones like Yakuza that arguably make more sense than Sonic visually.

The Dreamworks one so beautifully animated [obviously] but feels bizarre. They're all so spread out, and they don't have the characters doing anything interesting?? Very weird.

Well I don't care what you say - I liked it. (the video I mean - the logos are mostly rubbish of course)

Oh hey we just watched this - as someone who only watches like, 2 new movies a year -maybe- it's a really interesting dive into a small design trend that had just slipped under my radar (and, similarly, trying the New CoD for all of 15 minutes and being blindsided by that brand getting the Marvel Logo treatment).

this was great as a spiral focus exploration

we watched this video this morning & it was really good!! i kept waiting for the whole thing to see if the PlayStation Studios treatment would drop, but it's another example of just how....... inexplicably blatant companies are at just following along

the parody logo build at the start is just amazing. can't wait for the Errant Signal Cinematic Universe. or the ESCU.

"Fortnight is built on the idea that unrelated characters can sit comfortably together." I beg to differ Chris. Fortnight is the idea that you can mash together IPs into a homogeneous cultural slurry to be consumed by people whose frayed neurons can only be stimulated by being reminded of things they liked in their youth.