I think people haven't really thought through the implications, ethical and otherwise, of the internet becoming a place for hobbyists (people who have day jobs that pay well enough that they don't rely on art for really any of their income) primarily with a few entrenched small capitalists (your Misters Beast &c)
mostly what it looks like is marginalized people not really being permitted an Art Practice
a lot of the indieweb/smallweb/decommercialized web movement frankly just comes across to me as the new cyberpunk iteration of people with enough extant wealth to say "well I'M going to build MY home Off The Grid!"
the co-op movement, and this big push for "independent journalism sites" (or just, people with substacks I guess, sure that seems like a replacement for an institution with lawyers and fact checkers) also seems to be based on a hope and a prayer and an ideology that you can just opt out of all the ugly parts of capitalism while still succeeding in the competitive market, like the only reason capitalism is so bad is because businesses are choosing to be evil.
this politics of personally washing ones hands and opting out isn't getting the goods and it isn't sustainable.