if, like me, you were wondering about their display tech, the founder showed up on hacker news and answered some questions about it. it's reflective LCD
i do wish i could get this in anything other than a $730 android tablet with a mediatek chip. amber backlight with a constant-current driver (has anyone put one in a mobile device before?) seems like the perfect thing for reading and that doesn't even need 60hz. Kindle can't touch this thing (except maybe in battery life)
