There are aspects of The Verge's redesign that kinda mirror things I wanted to do with a blog/news-focused website for years. Like I think I get what they were going for and I think I understand why, exactly, they'd think that this is the right way to go. The quote going around about how they wanted to be able to "tweet at their own website" is dumb out of context, but when I think about how I wanted to evolve news coverage and post lengths and all that stuff, it actually makes total sense to me and isn't the worst way of wording it. It's got good bones! I just don't know that I especially care for the way the ideas were implemented all that much.

I mean, no shade to anyone who worked on it, launching redesigns is tough, insane work that requires a mix of vision for what you need to be doing next and being able to anticipate what your users will want to do with your thing in the future. I've been a part of some good redesigns and some extremely bad ones over the years. I've also been a part of some great redesigns that got rejected or totally nerfed after the fact by cowards who couldn't stand the heat from the business side of things when SEO invariably tanks post-launch.

Anyway, seeing stuff like The Verge makes me want a website all over again, stupid as that may be. It'd be pointless without a team in place to actually make shit to go on the site, naturally, but I spent too many years fighting too many fights about resources I couldn't have for cool-seeming features I wanted to implement to just, like, turn that part of my brain off completely.

Perhaps, over time, this feeling will fade! If not, uh... well, shit, I don't know.


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in reply to @jeffgerstmann's post:

I agree it’s got some work to do with implementation. The tweet-like little story blurbs ditching a headline for a bold line of text is a little jarring at times. You can’t exactly get info from them at a glance, and they’re more than a nut graph from the start of a story in a lot of cases. There’s also a lot of space, which makes those chunks of text feel more like clutter.

I wasn’t super hot on the panels approach, but I felt like I got a fair grasp of what tech news was going on from the old site. Here it feels like I need to do more work, like it’s missing a design element to help focus the reading flow of the site.

The approach that The Verge has taken by treating their website as a feed would be fine if the information was organized as a feed and thus ingested as a feed. Feeds work well when there's an identifiable hierarchy of information (ex: the components of a tweet, or the headline-lede-body of an RSS feed). In those cases, I'm able to visually parse the information while scrolling through. (And, in fact, most of my regular reading of The Verge has been RSS.)

But on the occasions when I need to visit A Website to seek out information, the feed of dissimilar items is a hurdle to me scanning the page because suddenly my brain is trying to make sense of the hierarchy. Some information is in headlines, some is in blocks of text, some is in the sidebar panels with colors that glow brighter than anything else on the page.

I had the same problem with Tumblr from a usability perspective, but Tumblr and its users gave no-fucks and it worked out for a while. I worry about the same happening with my Cohost feed if the service becomes popular enough.

When Wired magazine (print ishdition) re-designed its layout in 2013, I found it impossible to read. It used illegible fonts, changed its information hierarchy, and used colors with poor contrast. I get the same feeling when I look at The Verge now.

I like the idea of reclaiming websites and finding new ways to use them. I just hope the sunk-cost fallacy of The Verge's re-design doesn't dissuade me from visiting a site whose work I've appreciated for so long.

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