I haven't said this because I own a quarter of this place so it would come off as sour grapes but yeah, bluesky isn't that much larger than cohost, and all of the additional perceived Mindshare they have is due to the fact that:
a) they intentionally recruited twitter influencers to be early users
b) they intentionally put everyone in much closer contact constantly
obviously bluesky has a billionaire and tech celebrity at the helm so they have the ability to do a) in a way we don't, but also these are things we would've intentionally chosen not to do even if we could