While I may be cultivating my reputation as The Pizza Guy, don't go thinking that exclusively applies to fancy pizza:
I was eating a slice of pizza at Costco tonight, and my wife said the smell of the pizza reminded her of another pizza place. We kept thinking about it (and surreptitiously sniffing the slice) while I finished it, and what I landed on is that I think it smells like Little Caesars pizza. So the next time you go to Costco and get a slice of pizza, give it a sniff and tell me whether you think it smells like Little Caesars or not.
this has successfully convinced me to get either costcto (long shot) or little caesars (more likely) on the way home tonight