- make insane promise that can never happen to court investors
- get huge investments
- hire engineers to make the illusion of it
- get order of magnitude more investment
- lay off half your engineering team and then demand the rest brute force it into existence
- if the end product ever exists, it's got the quality of a corporate deathmarch, but usually it never really comes and the company exists in a zombie state
- the good way it could have been never happens and now the earth has been salted around the topic
