There's a tremendous amount to unpack in the West's co-option of other belief systems. I haven't had my coffee or tea yet, but a couple of poorly structured thoughts:
I've complained previously about encountering "mindfulness" practices in anxiety treatment materials distributed by my HMO (Kaiser). It's deeply weird to see religious practices deployed in this context.
This is partly driven by a sizable tendency within social sciences to examine and embrace meditative practices and related stuff as a friendly object of study in order to legitimize it, often led by western converts. It's not an exclusively western thing by any means, however; such research (of widely varying quality) is conducted all over the world. And even in the west it's often related to activity of new religious movement/cult groups that originate abroad. (The transcendental meditation folks, for example, fund a lot of research.)
Part of the route to preventing cooption/cultural appropriation by the corporate world would be to combat these attempts to scientifically or, often, psuedo-scientifically, legitimize and endorse eastern and/or new age religious practices. There's a direct pipleine from bad social science to managerial class self-help books etc.