my personal conspiracy theory is that the term "colorway" didn't exist before like, two years ago maybe, when the artificial memory of its existence was implanted humanity-wide by sneaker companies. i swear there was a flip switched somewhere and everyone started using it at once
news writer at PC Gamer. older stuff at Polygon, Fanbyte, Waypoint, etc. artist formerly known as an imaginary baseball team. horse conspiracist.
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