helleano)))r

The fact that 76% of developers responding to the GDC survey still use twitter in the face of clear evidence that the site is crumbling to pieces and may go bankrupt at any moment is a real moment to me of like... man, inertia is a powerful thing

a mere 10% of respondents having tried any of the new alternatives is esp fascinating to me - I feel like there's a popular perception that bluesky is "the new twitter" among its users but clearly brands and marketers don't feel the same way

I can't help but wonder if, when twitter eventually fully collapses, we're going to see a moment where a huge number of devs are just... caught out and have to rebuild from scratch. Like if you were going to get out, the time to start getting out is "as soon as humanly possible". It feels actively dangerous to me to not be at least trying to build up elsewhere as a hedge.

I guess we'll see.

Aura @MOOMANiBE1/18/2024, 9:49 PM

also who the fuck are the 61% of respondents using LINKEDIN for games marketing??? are you OKAY??

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in reply to @MOOMANiBE's post:

Regnslöja @regnsloja1/18/2024, 11:12 PM

i don't have energy to set up somewhere new and the "new places" all seemed just as bad or too complicated. cohost is the only one i liked enough to bother with.
if some dev or artist is looking at the new places and they don't consider cohost, then i totally understand just not going anywhere.
twitter isn't dead or anything, it still feels like the place to get quick info or namesearch your games. or if you want to see japanese posts.

Birdout: Paradise @SomeEgrets1/19/2024, 1:32 AM

i wonder how much is a perfect storm of bsky still being invite only and everyone being so fucking tired of twitter they don't want to touch anything that looks like it again (97% is a damning number)

Kat A. Beckett @KaterinaBucket1/19/2024, 2:29 AM

I find it interesting how social media sites and forums declining and new ones becoming dominant used to be like, a regular, recurring part of everyday life, but at some point it all became so ossified that even attempting to use a new website seems alien to so many people. Can you imagine if circa 2010 76% of any demographic were still clinging to myspace and fewer than 10% had even considered twitter?

Kenno @KennoArkkan1/19/2024, 4:38 AM

Omg im on the same boat. I started posting my art online since late 2008 and to me it was natural to run 4+ sites in tandem. Suddenly its crazy bananas to even consider ditching one (1) single website? I don't get it. Its like people never heard of "never putting all your eggs in one basket".

samson @squidcrusher1/19/2024, 9:33 AM

Yeah I used to sell on Etsy around the early 2010s, and the advice was always given to me was to be on as many different websites as possible. I was managing a Tumblr, Facebook, Instagram, and dA, plus probably more all at the same time.

I can understand how that might be hard to manage if art isn't someone's only job, but even just occasionally posting on other platforms is a great way to start to branch out.

@bobthebob1/19/2024, 3:12 PM

i feel the perception that bluesky is the new twitter is sorta fucked by it being an invite only members club, not exactly the greatest idea for growth i imagine?

@karadoc1/22/2024, 8:31 PM

I suspect bluesky might be using invite only to help its growth. It makes it feel like it has some kind of cachet. Like, you personally have been invited into 'new twitter', where only the cool people are... never mind that there are invite codes posted on random websites all the time. And every time someone talks about having, or wanting, an invite - that's some nice organic advertising for the site. Facebook and gmail both did this during their growth phase as well.

@bobthebob1/23/2024, 2:50 PM

almost certainly bluesky is, when i say "not the greatest idea for growth" i mean it isn't the greatest idea for growing brands that want to market on it, since inherently smaller userbase n stuff

Coyote @osteophage1/27/2024, 9:04 PM

Can you share the link this is from?

in reply to @MOOMANiBE's post:

Blit @blit1/18/2024, 10:16 PM

Sometimes you read a sentence and wonder if you live in the same reality as whoever wrote that sentence.

“61% of respondents used LinkedIn for games marketing” is one of those sentences

Shawn @shawndrape1/18/2024, 10:20 PM

I appreciate that 61% using LinkedIn, if they aren’t going to be here. I mostly use social media to keep up to date on tech industry stuff, but that doesn’t mean I don’t want to hear about entertainment too.

Vincent Kinian @Video-Game-King1/18/2024, 10:47 PM

"What kinds of games could you market primarily on LinkedIn?

Oh fuck. I know exactly what kinds of games those are."

Talen Lee @TalenLee1/19/2024, 12:43 AM

came here to say this

「Ｂｅｈｅｍｏｔｈ」@Behemoth1/19/2024, 12:16 AM

There are simply more people on those platforms, so if you're doing the basic calculus it only makes sense to use them for marketing. People want to gamble on that one tweet that goes viral and gets them a bunch of attention from potential customers.

Bluesky still requires invite codes! It's not ready for prime time. All the people on there are true social media sickos, like this site. You're preaching to a smaller choir, higher risk and lower reward, plus its more depressing to get absolutely zero engagement on a brand new platform because none of your existing fans are there yet.

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