I think it's way too early to say anything definitive about the quality of the Wild Manes webisodes, without unfairly comparing it to MLP because both brands happen to have horses, but I do really like the character designs. I'm always biased towards big colorful hair on characters, and the proportions resemble actual equines more than MLP G4/G5 ever really did.
The toys look decent too. If Wild Manes was around when I was a kid, I'd really appreciate the properly styled hair and extensive accessories on the dolls. The designs and toys actually remind me more of Horseland than anything else, so I think there's a market niche Wild Manes is intelligently filling rather than simply leeching off MLP's popularity. In my mind, horse toys like Wild Manes' function as proper fashion-play dolls, hence the webisodes sticking to slice-of-life scenarios where the characters don't get roughed up. Meanwhile MLP's toys are more intended to withstand rough play and be easily replaceable upon damage, hence some more fantastical plotlines in its series.
