people trying to get more people to sign up for cohost plus or trying to come up with ways to make cohost plus more enticing really need to reread this part of the financial report:
"this is why we originally planned to build cohost only as a side project on the way to building a platform for tipping and subscriptions like ko-fi or patreon (hereafter referred to as "eggbux" because it's less to write), rather than depending on cohost plus for funding indefinitely. our conversion rate of MAU to paid subscribers is already incredibly high; the industry standards are around 4-8% and we've been able to clock in above that basically since we launched cohost plus. trying to get that number higher will see seriously diminishing returns and isn't really worth putting a ton of time and effort into."
cohost has an absurdly high conversion rate, like a lot of sites would kill to have the number of subscribers they have compared to the overall userbase. which sounds really good on the surface, until you consider that having such a high rate makes it unlikely to grow that much more, and thus there's really no more room to exploit that as a moneymaker. if you've already gone above and beyond in subscriber rates, you probably aren't getting that many more subscribers, and if that isn't covering your costs, you need to find other ways to make money.
the devs are trying to tell you that this isn't the path to sustainability for them. whether or not there is a path...i guess only time will tell that, but this one isn't it.