Raytracing is a fun technology to tinker with but it really is pointless in like... 80% of modern games?
It's pretty obvious that it's a desperate ploy by Nvidia to try and push people to keep buying new GPUs when GPU power requirememts and Nvidia's ability to make more powerful GPUs have both kind of been levelling off. There are people still playing modern releases just fine with a GTX 1080 because GPU power demands just haven't really increased that significantly.
But ray-tracing is an extremely power-hungry and inefficient technology that's been around for ages in animation but as we just barely begin to approach the ability to render ray-tracing in real time, Nvidia latched onto it as "the next generation" of gaming so they could find some reason to try and convince people to spend thousands on their new cards.
