The funniest thing about when Samsung joined the "no more expandable storage on our flagship phones" party wasn't that they'd previously advertised the hell out of expandable storage as a benefit over the iPhone, but that they had just developed a brand new, faster, proprietary microSD-size storage card for their phones. It was called the Samsung UFS Memory Card, it was superficially the same form factor as microSD - to allow their phones to accept both kinds but prevent you from accidentally putting a UFS card in a phone that didn't support it - and they certainly must have spent a lot of money developing it. If you visited Samsung's website at the right time, they'd be pushing the hell out of their UFS card on you. It was named after the flash storage technology that already served as every smartphone's internal storage and the idea was that it was effectively the exact same NAND chips you'd get inside your phone, but now external, replaceable, and upgradeable.
And then like a year or two after they birthed that new format into the world their hearts became corrupted and they murdered their own child in cold blood before it had a chance to see the world.
